Sure, E.T. helped put Reese's Pieces on the candy map. But it wasn't just confectionary brands that benefitted from the 1982 movie.
The post The Gear That Made E.T. the Pinnacle of Product Placement appeared first on WIRED.
Sure, E.T. helped put Reese's Pieces on the candy map. But it wasn't just confectionary brands that benefitted from the 1982 movie.
The post The Gear That Made E.T. the Pinnacle of Product Placement appeared first on WIRED.
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